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In any case, I would love to hear from you. Talk soon!

 


San Francisco
USA

203-722-0580

Portfolio of Allison V. Leach, a San Francisco User Experience Researcher and Strategist

Ethnography

Ethnography

One of the best parts of my job is when I have the opportunity to take a break from the office and interview people in the field.

These interviews might be exploratory in nature, to identify a target persona's needs - or contextual, to understand the role of a particular product in a user's day-to-day life. With just a camera and questions in hand, the conversations that unfold are unpredictable, and always enlightening.

In this sample study, I investigate the role of environmentalism across several persona types to help my client understand a broad spectrum of activism behaviors and values.

Note: The data in this sample has been modified to respect participant confidentiality