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Portfolio of Allison V. Leach, a San Francisco User Experience Researcher and Strategist

Graduate Blog

Graduate Design Portfolio

Filtering by Category: Design Research

spark! Culture Cave

Allison V. Leach

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(please view on SlideShare's website for higher quality)

spark! Culture Cave Business Plan

Throughout my Business of Design class, I worked with three classmates to develop an in-depth proposal for a start-up. Our business, called spark!, is a manufacturer of a children’s cultural education product called Culture Cave. On this team, I supported graphic design, research, and writing tasks.

After three months of hard work and dedication, we summarized our project in a detailed business plan.

The spark! Culture Cave is a cultural immersion experience for kids between the ages of 6 and 10.

At the core of this idea is:

• an iPad app that features a new traditional story each month. the culturally-rich story provides context for a wealth of ancillary information, games, and activities included in each app.

• a sound-equipped tent with velcro walls that kids can decorate with a world map, architectural cut-outs, and other country kit materials. this is a place a child can claim as a kids-only cool hangout.

• monthly country-specific activity kits filled with open-ended, and hands-on activities that a child will look forward to

We at spark! believe that the best way to teach kids about culture is through traditional stories enhanced by interactive, open-ended, and hands-on activities that spring from that narrative.

Garmin: Research Insights

Allison V. Leach

As part of our Design Research class, Janette Song, Bill Rihn, Lisa Woods and I were presented with the task of investigating how people navigate using cues from the natural world.

Acting as the research firm Calicocho with Garmin as our prospective client, we spent the semester conducting in-depth studies on navigation - including behavioral research, conversations with industry experts, field intercept interviews, and qualitative interviews with users of varying GPS technology familiarity.

Here is the slideshow of our final insights, presented to the CCA community.

Garmin: Proposal, Screener, Discussion Guide, Poster

Allison V. Leach

As part of our Design Research class, Janette Song, Bill Rihn, Lisa Woods and I were presented with the task of investigating how people navigate using cues from the natural world.

Acting as the research firm Calicocho with Garmin as our prospective client, we spent the semester conducting in-depth studies on navigation - including behavioral research, conversations with industry experts, field intercept interviews, and qualitative interviews with users of varying GPS technology familiarity.

Here are the written documents we drafted in preparation to execute our research.

Please click on the following document to view

Below is the final poster our team presented to summarize our research journey and key findings.

Garmin: Navigation Interviews Video

Allison V. Leach

As part of our Design Research class, Janette Song, Bill Rihn, Lisa Woods and I were presented with the task of investigating how people navigate using cues from the natural world.

Acting as the research firm Calicocho with Garmin as our prospective client, we spent the semester conducting in-depth studies on navigation - including behavioral research, conversations with industry experts, field intercept interviews, and qualitative interviews with users of varying GPS technology familiarity.

Here are the video highlights from our interviews.

Pedestrian Play: Game Research

Allison V. Leach

For my 3D Interaction class, I went out and investigated the world of game design. From interviews with indoor and outdoor game experts and developers, I harnessed a clear understanding of what design principles and design requirements are meaningful in the creation of an indie folk game. These findings ultimately defined the vision of my game concept.